Velocity Coffee

Velocity is a quick service, "espresso-forward" coffee shop. It’s built for the high-performer who values efficiency and precision.

Challenge

Design a logo family that implies movement/speed. Needed to avoid literal coffee beans or steaming mugs. The goal was to let the logo speak to the mission of the brand which is to provide the highest quality caffeine delivery in the shortest amount of time.

Result

I developed a wordmark logo representing movement and speed. The mark is accompanied by a bold/dark color palette including orange and dark blue.