Grizzly Beard

Grizzly Beard is a B2C grooming brand for the modern man who loves to grow a beard and wants high quality products to take care of that beard.

Challenge

Create a men's grooming brand that could cut through the noise of other competitors in the market. Stand out with high quality visuals and packaging to represent modern men's grooming needs for short and long beards.

Result

A modern look brought together with a bold color palette and subtle outdoor characteristics to tie in the ruggedness that a beard represents. I developed a logo and packaging for the brand. I created social media assets to lay the foundation for a brand awareness campaign.