Flux Energy

Flux Energy is an energy drink company that creates energy driven drinks designed for mental clarity and focus, rather than just physical jitters.

Challenge

Visually communicate high-fidelity mental processing and futuristic clean energy, distancing the brand from the dirty, gritty aesthetic of traditional competitors. The goal was to make the can look like a piece of high-tech hardware—an essential upgrade for the human operating system.

Result

I developed a wordmark logo rooted in a Cyberpunk and Glitch-Art aesthetic. By utilizing a dark, high-contrast palette of deep void blacks, neon magentas, electric cyans. Social visuals include the high contrast color palette that helps bring the brand together.